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When you have spent hours, weeks and perhaps months to develop your website, it is very frustrating that the page does not appear in search engines like Google. Lets go through Search Engine Optimization and how it can help you get a good position in Google and other search engines.

Incoming links are a valuable asset when considering they are used by search engines for calculating your web-sites authority on your subject matter. While it is interesting and important to find out who is linking to your Web site, it is also very useful to find out who's linking to the leading competition in your industry.

Understanding Page Rank would be helpful. Most Top Page Rank Sites receive considerable amount of incoming links. On the other hand most directories have more outgoing links lowering the overall page rank.